Reggaeton artist Nicky Jam renounced his endorsement for former President Donald Trump after comedian Tony Hinchcliffe insulted Puerto Rico at a Trump rally. The Latino vote is crucial in battleground states like Pennsylvania, where 53% are Puerto Rican. Both Vice President Kamala Harris and Trump have been courting prominent Puerto Rican voices for support. Artists like Anuel AA and Justin Quiles endorsed Trump, while Nicky Jam faced backlash for supporting him. Democrats also enlisted Puerto Rican actors to support Harris. Bad Bunny, a popular Puerto Rican artist, is known for his political activism and criticism of corruption in Puerto Rico. Polls show Trump gaining support among Latinos, especially younger individuals, but Puerto Ricans are still waiting for concrete help post-hurricanes. The Latino community demands authentic engagement from politicians beyond election cycles. Both parties are trying different strategies to engage Latino voters, but Puerto Ricans in Pennsylvania want culturally competent outreach. The impact of these endorsements on the election remains to be seen, but they highlight the importance of genuine engagement with the Latino community.
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