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Review: Malcolm Gladwell’s “Revenge of the Tipping Point” – a Familiar Theory with a Lackluster Execution


In his new book, “Revenge of the Tipping Point”, Malcolm Gladwell revisits his groundbreaking work, “The Tipping Point”, almost 25 years after its initial publication. The original book explored social phenomena through an epidemiological lens, arguing that cultural changes reach a critical mass that enables them to go viral.

“Revenge of the Tipping Point” takes a meandering journey through various topics, from Miami’s corruption problem to the struggle for same-sex marriage, without a clear unifying theme. While Gladwell introduces thought-provoking ideas and interesting facts, the book fails to present a well-argued thesis beyond what was written in the original book.

Gladwell uses terms like the “Magic Third” and “Law of the Very, Very, Very Few” to discuss group dynamics and superspreaders in epidemics. However, the book lacks a clear explanation of how these concepts interact with each other or apply to different types of epidemics.

Despite reaffirming that epidemics have rules and can be understood, Gladwell does not address the moral implications of utilizing tools to control them. The book concludes with a call to action but leaves unanswered questions about how society should navigate the complexities of managing epidemics.

“Revenge of the Tipping Point” presents a disjointed exploration of social phenomena, failing to deliver a cohesive thesis beyond what was already covered in Gladwell’s original work.

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Photo credit www.theguardian.com

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