App makers are concerned about a recent change to the iPhone’s contact-sharing permissions that could potentially hinder their ability to achieve rapid growth and compete effectively in the market. The change, which was implemented by Apple, alters the way in which apps can access and utilize user contact information.
Previously, apps were able to request permission to access a user’s contacts and subsequently use this information to expand user bases quickly. However, with the new update, apps must now ask for permission each time they want to access a user’s contacts. This added step may deter users from granting access, resulting in slower growth for app makers.
Many app developers rely on the ability to easily access and share contacts to expand their user base and increase brand awareness. Without this streamlined process, some worry that they may struggle to gain the traction needed to compete in the increasingly saturated app market.
In response to the change, some app makers are exploring alternative growth strategies, such as focusing more on organic growth or engaging in partnerships with other platforms to reach new users. However, these tactics may not be as effective at driving rapid growth as the previous contact-sharing permissions.
Overall, the new iPhone contact-sharing permissions have raised concerns among app makers about their ability to attract and retain users at a competitive pace. It remains to be seen how these changes will impact the app market and if developers will be able to find alternative solutions to navigate these challenges.
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