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Famous People’s App ‘Cameo’ Resolves Legal Dispute with Pennsylvania and Other States


Baron Inc., the company behind the popular celebrity app Cameo, has settled a lawsuit with 30 states, including Pennsylvania, over issues with paid endorsements. The states joined the lawsuit after concerns were raised about Cameo failing to disclose that promotional videos were paid endorsements purchased through their service.

As part of the settlement, Cameo has agreed to develop an extensive system to comply with all state consumer protection laws and federal endorsement disclosure requirements. Attorney General Michelle Henry praised Cameo for making the necessary changes to create a more transparent consumer experience. The company was found to have violated FTC regulations by not implementing measures to disclose paid endorsements, leading consumers to believe they were seeing genuine reviews from celebrities.

Cameo is an online platform that allows people to purchase personalized videos from celebrities and other prominent figures. Businesses can also pay celebrities to endorse their products through the app. The settlement will ensure that consumers are informed when they are viewing paid endorsements on Cameo.

In addition to Pennsylvania, other states involved in the settlement include Florida, Illinois, New York, and Texas, among others. The Attorney General of Texas led the effort to hold Cameo accountable for failing to disclose paid endorsements. This settlement serves as a reminder for companies to be transparent with consumers when it comes to paid endorsements.

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